Chronaxie: (or chronaxy) –noun Physiology. The minimum time that an electric current (…) must flow in order to excite a nerve cell.

Let’s face it, the vast majority of social change / politically oriented campaigns are not only boring but frequently very difficult to understand by non experts those campaigns are supposed to convince convert. They are generally shaped and defined by policy experts wonks who rarely have a good knowledge of communication tools, tactics and, overall, web possibilities.

Nevertheless, as audio visual devices and softwares are becoming increasingly accessible and easy to use, things are changing and some really amazing « e-campaigning » videos, clips, movies are posted on video sharing platforms and relayed by the nano-blogosphere.

The goal of this blog is to feature and promote high quality videos having social change purposes.